Start-rite is an 8th generation family business. They are a British company with 220 years of experience in footwear. In 1952 Start-rite decided to stop manufacturing adult footwear, instead focusing on purely children's needs.

Start-rite shoes were granted a Royal Warrant by Queen Elizabeth in 1955, as a supplier of footwear to the Windsor children. And again from 1989-2003 by The Prince of Wales (at which point Princes William and Harry had outgrown the brand). Fun fact... In all, the children of the Royal family have been fitted with over 1,500 pairs of Start-rite shoes!